project overview
For the 2025 edition of Fictor Day, I was responsible for the creative direction and the development of the event's entire visual identity. The project ranged from aesthetic conception to directing the real-time coverage, ensuring a cohesive visual narrative for one of the holding company’s key moments of connection and strategy.
project type
Creative Direction
year
2025
my role
creative director
client
Grupo Fictor
Developed motion graphics for custom-sized screens, focusing on creating an immersive experience for the event audience.
We created real-time real-time content for the event and live podcast, focusing on translating the holding company's strategic vision through a dynamic visual identity and creative direction.
